Product Designer working in Fintech, with strong interaction, communication skills, hands-on user research and data analytics. Passionate about staying updated with the latest technologies, and trends.
UX/UI, Product Design
SOCOL
Skrill loyalty program was facing low engagement and lost opportunity for increasing customer retention and adoption. The new program is more engaging and rewarding experience including challenges, levels, and progressively evolving rewards to meet the users' expectations.
Impact:
- 25% increase in active LP users
- 12.5% increase in user retention
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Product Design, UX/UI, Product strategy
SOCOL
We identified the need to redesign the page through data analysis and research. Being the only responsible designer for the project, I went through research, created design solutions, conducted multiple user testings to collect insights, and applied them to the design proposals. The final design was a result of continuous iteration process.
Impact:
- Increased transaction volume with 19%
- 11% Increase in revenue from the launch
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Product Design, UX/UI, Visual Design
SOCOL
So-col provides a connection between creators and their fans with the power of blockchain. A key part of the platform is its suite of web3 tools for creating and managing communities such as community voting, NFT subscriptions and collections.
Impact:
- Achieved 21k sign ups in the first month of launch
- Over 300 communities created
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